What grade is Tambor down jacket?
In recent years, the down jacket market has continued to be hot, and the domestic brand Tambor has gradually attracted the attention of consumers with its high cost performance and solid workmanship. So, what grade does Tambor down jacket belong to? This article will conduct a structured analysis from multiple dimensions such as brand positioning, price range, product performance, and user reviews to help you fully understand this brand.
1. Brand positioning and market performance
TANBOER is a down jacket brand from Shandong, China. It was founded in 1999 and focuses on the mid-range market. It is a domestic brand like Bosideng and Xuezhongfei, but its price is more affordable. The following is a comparison of the popularity of discussions about down jacket brands in hot topics across the Internet in the past 10 days:
| brand | Search index (daily average) | Topic discussion volume |
|---|---|---|
| Bosideng | 85,000 | 12,000 items |
| Tambor | 32,000 | 5,600 items |
| Flying in the snow | 28,500 | 4,200 items |
2. Price grade analysis
Judging from the sales data of mainstream e-commerce platforms, the price range of Tambor down jackets is significantly lower than that of international high-end brands, but slightly higher than that of some low-priced e-commerce brands:
| price range | Proportion | Corresponding product features |
|---|---|---|
| 300-500 yuan | 42% | Basic short style, cashmere content 70%-80% |
| 500-800 yuan | 35% | Mid-length, 90% cashmere content, water-repellent fabric |
| 800-1200 yuan | 18% | Extreme cold series, with a down filling capacity of more than 200g |
| More than 1200 yuan | 5% | Co-branded/designer models |
3. Comparison of core performance indicators
Through horizontal comparison with competing products at the same price, we can see Tambor’s performance on key indicators:
| index | Tambor | Competitor A at the same price range | Competitor B at the same price |
|---|---|---|---|
| Average cashmere content | 85% | 80% | 75% |
| Fill power (FP) | 600+ | 550 | 500 |
| Cleanliness (mm) | 1000 | 800 | 700 |
| Fabric waterproof level | Level 4 | Level 3 | Level 2 |
4. User reputation analysis
Consumer reviews compiled based on recent e-commerce platform and social media data:
| Evaluation dimension | Positive rating | Mainly positive reviews | Main negative comments |
|---|---|---|---|
| Warmth | 92% | Good applicability at minus 15℃ | Insufficient warmth in extremely cold areas |
| Cost-effectiveness | 88% | The price of the same configuration is 20%-30% lower | Style updates are slow |
| workmanship quality | 85% | The wiring is neat and tidy, with little lint | The zipper occasionally gets stuck |
5. Comprehensive evaluation of grade
Based on various data, Tambor down jackets belong toUpper mid-range:
1.price positioning: Significantly lower than international brands (Canada Goose, Moncler, etc.), slightly lower than Bosideng’s high-end line, and in the same range as Xuezhongfei, Yalu, etc.
2.Quality performance: The core thermal insulation indicators meet industry standards, and some technical parameters are better than products in the same price range.
3.consumer group: Mainly aimed at working class, student groups and consumers in third- and fourth-tier cities who pursue practicality
4.Upgrade direction: It is necessary to strengthen the fashion design and the application of high-tech fabrics, and is currently trying to make breakthroughs through "aerospace joint models" and so on.
Purchasing suggestions:If your budget is between 500-1,000 yuan and you focus on basic thermal insulation performance rather than brand premium, Tambor is a cost-effective choice. The 90-fleece series is particularly recommended. Its thermal performance is close to 70% of the level of high-end products, and the price is only one-third.
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