What color of ASICS: Analysis of popular topics and trends in the entire network in the past 10 days
Recently, sports brand ASICS has once again become the focus of hot discussion due to its new product release and classic shoe replica. This article combines the popular topic data on the entire network for the past 10 days, analyzes it from the dimensions of color trends, popular shoes, consumer preferences, etc., and organizes it into a structured table to help readers quickly grasp the trend of ASIST.
1. ASICS Popular Color Rankings in the past 10 days
| Ranking | Color name | Discussion Hot Index | Related shoes |
|---|---|---|---|
| 1 | Classic white/navy | 9.8 | GEL-KAYANO 14 |
| 2 | Retro beige | 8.7 | GEL-LYTE III |
| 3 | All black | 7.9 | GT-2160 |
| 4 | Sakura Powder | 7.2 | COURT FF 3 |
| 5 | Fluorescent green | 6.5 | GEL-NIMBUS 25 |
2. Consumer preferences behind popular colors
From the data,Classic white/navyThe combination has returned to the top of the list due to the versatility and retro trends, andRetro beigeThis has caused a large number of orders to be posted on social media due to the "old aesthetics". It is worth noting that female usersSakura PowderSearch volume increased by 120% year-on-year, reflecting ASIC’s breakthrough in the women’s market.
3. The top 3 ASICS shoes that are hotly discussed on the Internet
| Shoe name | Discussion volume (10,000) | Main color | Price range |
|---|---|---|---|
| GEL-KAYANO 14 | 42.3 | White/Navy Blue | ¥899-1299 |
| GEL-LYTE III | 35.1 | Beige/Brown | ¥699-999 |
| GT-2160 | 28.6 | All black/silver gray | ¥1099-1499 |
4. Analysis of the correlation between color selection and dressing scene
According to content statistics on platforms such as Xiaohongshu, Weibo and other:
5. Future trend forecast
In conjunction with the 2024 spring and summer color trend released by Pantone, ASICS may focus on developing the following colors:
| Trend Color | Pantone color number | Adapted shoes |
|---|---|---|
| Soft peach | 15-1530 | GEL-NIMBUS Series |
| Digital Lavender | 15-3717 | GEL-KAYANO Series |
In summary, ASIS is occupying the market through a dual-track strategy of classic reproduction and innovative color matching. While consumers are pursuing functionality, their demand for fashionable expression of colors has increased significantly. Brands need to continue to pay attention to the importance of Generation Z to the attributes of "social currency".
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