What makeup brand is the best? Analysis of hot topics and brands across the Internet in the past 10 days
Recently, beauty topics on social media and e-commerce platforms have continued to heat up, with consumers’ discussions about cosmetics brands focusing on ingredients, cost-effectiveness and celebrity products. The following is brand analysis and structured data based on the popularity of the entire network in the past 10 days.
1. Top 5 popular cosmetic brands (sorted by social media volume)
| Ranking | brand | Core advantages | Hot search items | price range |
|---|---|---|---|---|
| 1 | Estee Lauder | Anti-aging technology | Little brown bottle essence | ¥400-1500 |
| 2 | Hua Xizi | National style design | Silk honey powder cake | ¥100-300 |
| 3 | MAC | Professional makeup | bullet lipstick | ¥150-350 |
| 4 | PROYA | The first choice of constituent parties | Double anti-bacterial essence | ¥200-500 |
| 5 | 3CE | Korean trend | Jiugongge eye shadow | ¥100-250 |
2. The three major dimensions that consumers are most concerned about
1.Ingredients safe: In the past 10 days, the search volume for the keyword "pure beauty" has increased by 67% year-on-year, and products suitable for sensitive skin have the highest number of discussions.
2.Cost-effectiveness: The evaluation video of products in the 200-500 yuan price range has been played more than 300 million times, and domestic brands have attracted more attention than international brands.
3.Brand co-branding: The cross-border cooperation products between beauty and animation/games have been on the Weibo hot search list 12 times, and the conversion rate of young consumers has increased by 40%.
3. Recommended brands for different skin types
| Skin type | Preferred brand | alternative brands | Lightning protection components |
|---|---|---|---|
| oily skin | La Roche-Posay | The source of joywood | mineral oil |
| dry skin | Kerun | Fulei poetry | alcohol |
| Combination skin | Infusa | clinique | soap base |
| Sensitive skin | Winona | Avène | Flavor |
4. Expert advice and trend predictions
1.Test first: It is recommended to reduce trial and error costs through branded sample trial packs (sample transaction volume increased by 89% in the past 10 days).
2.Technology integration: The search volume for products containing micro-ecological skin care technology increased by 112% week-on-week, and will become the mainstream in the second half of the year.
3.Channel selection: Exclusive packages for live broadcast rooms are on average 23% cheaper than the same models at offline counters, but please note the differences in production batches.
To sum up, there is no absolute "best" makeup brand, and you need to make a comprehensive choice based on your personal skin type, budget, and usage scenarios. It is recommended to pay attention to the brand’s new product development trends in the past three months (accounting for 61% of consumer decision-making factors), and avoid blindly following Internet celebrity recommendations.
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